Software Educational
Google Pushes Education Software to Schools
Google Inc. is talking with educational-software companies to help build a
marketplace
for online learning programs, an industry whose value may approach $5 billion this year.
Games and instructional tools for teachers from companies such as Grockit Inc. and Aviary Inc. are already offered in the
Google Apps
Marketplace, an online store that opened in March. Google, the world’s largest search engine, seeks to lure more educational developers and is stepping up efforts to generate revenue from the project, company executives say.
Software sales for U.S. schools and colleges this year should surpass the 2009 total of $4.6 billion, according to Parthenon Group LLC. That could provide a new growth stream for Google, which gets most of its sales from search advertising. The company works with schools, providing free word processing, e-mail and spreadsheet programs to students and teachers. Now it wants to help outside developers sell applications to educators.
“If we can provide access to education apps to our 10 million users in thousands of schools, then that would be a win all around,” said Obadiah Greenberg, Google’s business development manager for education.
Most software makers with products on
Google Apps
arketplace now collect all revenue from sales generated through the site. In the coming months, Mountain View, California-based Google plans to begin taking a 20 percent share of sales, Greenberg said.
‘Google Guru’
Programs in the Apps Marketplace can be operated inside the private Web domains many schools have set up with Google, said James Birchfield, instructional technology specialist at Harwich Public Schools in Massachusetts.
“A teacher logs into a
[link=http://www.bestlaptopbattery.co.uk/dell/vostro-1500.htm
]Google Apps
account and they can access anything in the marketplace,” said Birchfield, who is known by colleagues as the “Google guru.” “It gives you a one-stop-shop kind of thing where we know we can integrate it and we know where it’s all saved.”
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