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Why Google shut down Slide ? by Jion
Beijing time on August 29, news, according to foreign media reports, Google recently announced its closed cell phone game development team Slide to the outside world, amazed. And according to silicon valley media analysis, keep the independent operation of the Slide, always give Google rival apple’s cisco iOS development application, this annoyed with Google for new chief executive.
Slide the main development application, the mobile phone company, founded in 2005, Google last year, but the acquisition has not been revealed that purchase amount, outside estimates Google spent $182 million, and another $46 million to provide the reward management to stay on.
The founder of the Slide MaxLevchin will leave Google, but the company’s 125 employees will continue to stay at Google, to participate in the research and development of the other projects.
And other acquired company get continue to Slide, different independent operation permissions, can maintain his official web site, don’t use Google products of the trademark. So far, Slide mainly to the third party social web development game product and game client, involves Facebook, Myspace and even Friendster. And in the mobile phone on the client, Slide is generally first cisco iOS development version, not Google their operation andros (Android) system. The “Los Angeles times” think, “priority iPhone”, this is the important reason for the Slide is closed.
In the page, mobile Internet, under ruled andros system status to ascend, and plan to purchase the MOTOROLA, what about speculation that Google launched two independent phone only a matter of time before, obviously, subsidiary company is preferred to a rival software development, real hard to make page tolerance.
Silicon valley media analysis, shut off the Slide, is also called for massive streamlining measure, closed the business and not ideal products one of the plan.
Be worth what carry is, Slide before allowing the iPhone for photo sharing software Photovine, outside of this conflict and Picasa for a product are puzzled, but with Slide closed, Phontovine will come to an end.
Slide said the next few weeks will launch data migration tool, let the current software users copy pictures and other data, and Picasa migrated to Google other services such as.
Beijing time on August 26 news, according to foreign media reports, the United States investment agency BTIG analyst Richard greenfield (RichardGreenfield) said on Thursday, if Hulu comprehensive analysis the advantages and disadvantages of the bidder, the Google from the most likely bid for war is winning.
The Wall Street journal earlier this week, citing people familiar with the expression of Google, yahoo, said, amazon, AT&T and the famous American satellite TV service provider DirecTV are interested in buying video service web site Hulu, but these bidders offer does not agree, the main reason is the bidders for Hulu can get authorized media content matters such as there are different views.
Hulu all people, including the news corporation, Disney, kang (Comcast) and ProvidenceEquity Custer, etc. These media company had jointly established the original intention of Hulu is: to be able to forge a influential digital content business, and not let their digital business threat traditional media business. Since there are benefits and management concept conflict, Hulu controlling shareholders in June this year will be sold. Hulu decision
Greenfield Thursday in his personal blog writes, Google said the video to further expand business scale (YouTube, GoogleTV and MOTOROLA mobile video business with relevant), and Hulu just can help Google to realize this goal. On the other hand, from Hulu all perspective, Google is good at network advertising, and if Hulu will sell to Google, Hulu advertising revenue growth, natural willing to each big traditional media with the signing of content license agreement.
Greenfield also points out that, in the digital video service field, although Hulu has enough to Netflix and amazon with more cynical, but because Hulu all people don’t want to continue the additional investment, if Hulu is Google acquisition, the Hulu future will further strengthen with Netflix, amazon in the fight.
Greenfield think, if Google bid for Hulu handicap, a Hulu is all Google to big business scale to worry; 2 it is even if Hulu promised to Google purchase request, the deal will incur regulatory antitrust investigation.
Other bidders
Greenfield says, is concerned, the company also amazon wanted to expand its video business scale. If, on the other hand, Hulu, can use the amazon acquisition platform to promote their products such as tablet computer. But the disadvantage is that amazon, the company without any Internet advertising operation experience, and Internet advertising revenue as for Hulu and is very important.
Greenfield says, if yahoo acquisitions, and no doubt Hulu can increase yahoo users of traffic and loyalty. But people may worry about all Hulu, yahoo took out the money, buy Hulu after capital contribution will be unable to buy from the media company authorized content. On the other hand, yahoo shareholders are likely to oppose acquisition, the reason is worried about Hulu can’t integration service Hulu yahoo.
Greenfield also think, if DirecTV Hulu, may be able to buy TV shows and Internet services to bind together. But DirecTV acquisition Hulu, also faces market risk, that competition is reluctant to DirecTV Hulu authorized media content. Greenfield points out, AT&T is intended to strengthen Hulu purchase its wireless service strength, but AT&T to do so is equal to enter they are not familiar with business field, so will face the challenges
About the Author
I am Jion a professional editor from Computer Hardware & Software, and my work is to promote a free online trade platform.
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